Jupiler Belgians never lose with the RedDevils

Satisfaction agency Brussels created a new campaign for Jupiler Beer

Shot in Belgium

Director & photographer John Israël

Production & casting by myself

Starring the Belgians Red Devils, Adrien Tassighnon, Gaspard Rozenwajn, Antoni Gnoffo, Charles Culot, Dorian Bastin, René Nkiere, Sacha crasson, Jemima Kulumba, Emily Schepens, Fabian Tytens, Mattéo Ginepro, Gary Gerardy, Arber Aliaj, Manon Anglade, Constance Somers, Florence Philippart, Tanguy Sapart & many more

Satisfaction 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁es 𝗕𝗲𝗹𝗴𝗶𝗮𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝘄𝗶𝘁𝗵 𝗝𝘂𝗽𝗶𝗹𝗲𝗿For the Red Devils’ next cup, Satisfaction was tasked to bring to life a brand campaign for Jupiler. We created an ode to Belgians, celebrating their humour and their indomitable spirit. Where together, with a Jupiler in hand, nothing will stop you from enjoying real football moments and becoming one: BELGIANS NEVER LOSE. ­Using the angle of comparison to the other countries competing in the tournament, the campaign seeks to make us feel united as Belgians. With our self-derisive philosophy, love for football and Jupiler. A Belgian statement for Belgians, where whatever happens during the cup, our spirit will always be our victory.We couldn’t be happier to have brought this new tone of voice to the brand. And for the trust and enthusiasm with which the Jupiler team worked alongside us. Here’s to another ‘chope’, another cheers, another win!

_

Credits : Creative Concepts & Direction by Satisfaction agency Jupiler (client)Julie Claus, Senior Brand Manager Jupiler, AB InbevMaxime Bossuyt, Brand Director Jupiler, AB Inbev  Creative teamDirector: John I.Art Director & Editor:  Julien DielsAccount & Project manager: Alexandra GroholAccountant: Marie DoyenProducer & casting director: Ariane De Siron  Composer(s): John I. & Jean Waterlot (Sound of vision) AP & Deco: Michel WautersRegie & Location manager: Berenice Baoo Technical team DOP: Anders Nydam1AC Focus: Jules Koechlin / 2AC: Camilla BispoGaffer: Pierre De WustenbergerSpark: Rayan Imoula, Benoit DerickeKey Grip: Charlie SevereGrip: Maximilien Vanden Abeele, Sebastien Gonzales, Laurent de DreeStylist: Francis Boesmans / Stylist Assistant: Tars AdriaenssensHMU: Kim Theylaert, Nicky De WinterArt Dept: Michael VecruysseBeer Stylist: Cees VisserSFX Rain & fog: Level9Sound: Philippe Benoit