Jupiler Free 0,00% Jupiler for Every Belgians

Even if we lose, we win, with Satisfaction and Jupiler

With such a bold statement as BELGIANS NEVER LOSE, we couldn’t leave the audience hanging. 

Yes, even if we lose, we will win. Not only through the Belgian’s self deprecating humour, and love of a good time, but also because quite literally: even if we lose the cup, Jupiler’s offering free Jupiler 0,0% to all Belgians!

This ambitious stunt plays against expectations, placing the ubiquitous Jupiler ‘Marketing Manager’ in the role of having to hype up his team, his country! A spin off film that uses peoples’ perception of the sales and advertising departments, and coded film stylings, to make an absurd business meeting all the more exciting. We then follow as the news of Jupiter’s offer spreads from the office, to the streets, to the stands - stunning all as it’s shared.

They knew it before, but now they know it for sure, no matter what Belgians never lose. 

It’s not for every campaign that a twist such as this gets to see the light of day. 

It was a bold idea from Satisfaction and Jupiler’s trust and excitement in the spin-off allowed it to move forward!

Allez, beer’s on us! 

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Crédits : 

Creative Concepts & Direction by Satisfaction agency 

Jupiler (client)Julie Claus, Senior Brand Manager Jupiler, AB InbevMaxime Bossuyt, Brand Director Jupiler, AB Inbev 

Creative teamDirector: John I.Art Director & Editor:  Julien DielsAccount & Project manager: Alexandra GroholAccountant: Marie DoyenProducer & casting director: Ariane De Siron  Composer: Charles BosonAP & Deco: Michel WautersRegie & Location manager: Berenice Baoo

Technical team DOP: Anders Nydam1AC Focus: Jules Koechlin / 2AC: Camilla BispoGaffer: Pierre De WustenbergerSpark: Rayan Imoula, Benoit DerickeKey Grip: Charlie SevereGrip: Maximilien Vanden Abeele, Sebastien Gonzales, Laurent de DreeStylist: Francis Boesmans / Stylist Assistant: Tars AdriaenssensHMU: Kim Theylaert, Nicky De WinterArt Dept: Michael VecruysseBeer Stylist: Cees VisserSFX Rain & fog: Level9Sound: Philippe Benoit

Main actor : Jean Waterlot….